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Jake admits it was a “tough few days” after Marty’s departure. Andrea agrees, adding: “If you’re hanging with friends who don’t create content, then we might be lazy about it, but all of us do.” “We literally work 24/7: it’s the minute we wake up, to the minute we go to sleep.” And, they keep each other motivated: “It’s good being in a group for those days when you wake up and you’re not feeling it, and you have eight other creators who are already up for it,” says Ryan. “Me and Lewis have a schedule, and we keep to that schedule,” says Andrea. Make no mistake: these TikTokers aren’t here to luxuriate around the property they’re here for business. “We actually got into a bit of a bidding war with Matt Damon for a different house.” When asked how he and Tom funded the rental, the pair are less willing to disclose the details, beyond telling me “we paid for it ourselves”. Amid a housing crisis that has devastated Ireland, this certainly isn’t the type of living situation most would find themselves in when leaving home for the first time. “There’s not that many cool houses in Ireland,” (let alone enough properties available at all), Jake says. “Well, not quite by myself… but you know what I mean.” Their excitement is palpable, and how could it not be? They’re living in a property with minimalist architecture, a huge kitchen, cinema room, pool table, floor-to-ceiling glass walls, a generous garden, and its own chef - an opportunity rarely afforded to most. “I love being away from my parents and getting to be by myself,” says Nia.
TIKTOK HYPE HOUSE CRACK
“We spend a lot of time between here and the US,” says Lewis, “and because Ireland is so much smaller, once you do something like this here, it’s like we have the whole country’s attention.” Jake, nodding in agreement, adds: “If you can crack Ireland, you can crack it in one go, and take that elsewhere.”įor most, it’s their first time living alone. Andrea is the only housemate not from Ireland, hailing from Florida via Puerto Rico.
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Lewis shares a joint TikTok with his long-distance girlfriend, Andrea, boasting a cool five million followers, and also runs a well-established YouTube channel with 285k subscribers. He’s hoping that Ireland’s smaller audience will help the House’s chances of going viral. “It’s the most important time to put content out, and kind of inspire people,” he says, pointing out that there are more people than ever at home consuming said content. counterparts have done), Lewis says the timing is opportune. While it will mean visitor restrictions, and that large-scale events are out of the question (unless the GOAT House choose to flout the rules as their L.A. He is joined by six other members of the House - Jake, Leila Eckhart, Nia Gallagher, Andrea Camila, Lewis Kelly, and Ryan Mar - huddled around him on one sofa. We want to set a good example,” Tom tells me over Zoom. “Everyone got tested when they came in, and we have a thermometer to check temperatures. But Tom Arnold and Jake Browne - the House’s founders and also two of its members - are adamant that they’ve stuck to government guidelines. The collective immediately courted controversy for opening its doors in the midst of a global pandemic. In its first couple weeks, The GOAT House has already attracted 47,800 followers.
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( While it claims to be the country’s ‘first’, this isn’t strictly correct: the ‘Bel Éire’ house came together earliest this year and was hailed the first ‘Irish Hype House’, but has since mysteriously disbanded). It should come as no surprise, then, that Ireland - which is, incidentally, where TikTok plans to establish its first European data centre - has founded its own equivalent.